Monday, November 1, 2010

3D baseball on TV sounds awesome, sitcoms not so much.

Is ESPN 3D Doomed To Failure?:

image via Business Insider

Obviously, no one wants to double down after dumping millions of dollars into an unproven technology that hasn't paid off. But did ESPN really expect that return on investment to emerge after just one year? The number of 3D televisions in American homes last June was only slightly more than zero, so if they were hoping to take lead on this format, surely their game plan stretched beyond 12 months?
Am I missing something or is it not obvious this can't succeed until more people have 3D TVs?
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